Success is about sharing. Where Baby Boomers and Gen Xers may have been educated to compete until monopoly, millennials have an approach that focuses much more on sharing, openness and collaboration. As this generation now enters adulthood, most of the population has used platforms like Uber or Airbnb (or at least knows other users).
Sharing is of special importance in the logistics industry, which is highly fragmented and produces a large share of the global CO2 footprint. Unfortunately, logistics is still far from efficient. In the European international road transport industry for example, the average load factor fluctuates between 40 and 45%. One of the main reasons is that transport contracts are usually still old-fashioned bilateral agreements between a logistics service provider and a purchasing department of the shipping company. This is like limiting yourself to only use a single hotel chain for all your travels in the coming years, and disregarding all alternatives on Airbnb or booking.com.